women who create - strategic planner pipeline
Employer: IPG health
Position Type: Full-time
Title: Women Who Create - Strategic Planner Pipeline
Location: New York, NY
Salary Range: TBA
Job Description
Job Summary:
The Senior Strategic Planner is a seasoned professional serving as the primary point of contact for designated accounts while also contributing to new business initiatives. This role demands proficient planning capabilities encompassing facilitation, research, workshop support, project brief creation, and competitive analysis. Excellent storytelling and presentation skills are essential, along with the ability to communicate effectively. Additionally, the Senior Strategic Planner must adeptly handle internal and client inquiries regarding agency perspectives and recommendations. This position requires a self-motivated individual capable of collaborative work across diverse teams. The Senior Strategic Planner will engage in complex strategic projects, offer guidance to clients, and actively participate in new business development.
Essential Functions
Brand Planning:
Execute strategic discipline, agency processes, and adhere to pharmaceutical compliance regulations.
Collect pertinent customer insights, comprehend disease states, and translate them into brand strategies.
Enhance storytelling abilities, particularly in written strategy development and tactical planning through project brief formulation.
Client Management:
Prepare for client workshops and enhance facilitation skills.
Increase exposure to client interactions and meetings.
Develop proficiency in addressing internal and client inquiries regarding agency perspectives and recommendations.
Cross-Functional Collaboration:
Serve as the primary point of contact for internal brand teams, fostering positive team dynamics.
Refine the skill to distill complex information into concise summaries and develop strong viewpoints.
Job Duties / Responsibilities:
Apply foundational understanding of strategic planning fundamentals to assigned brands, including disease states, indications, and customer dynamics.
Serve as the primary strategic planning contact for internal teams on key accounts, expanding client exposure.
Utilize strategic processes, agency structure, and pharmaceutical marketing guidelines effectively.
Lead market research on smaller projects and support larger projects with facilitation, research design, interviewing, and insight reporting.
Translate market, competition, and customer insights into actionable recommendations.
Independently manage social listening monitoring and analysis.
Lead client workshop preparation, moderate breakout groups, and capture key takeaways
Participate in and contribute to internal/client meetings and generate output reports.
Expand strategy skills to include campaign briefs, positioning targets, and tactical planning.
Support and provide informal coaching to interns.
Education:
Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.
Experience:
Minimum 3 years of experience in brand strategy or market research preferred.
Knowledge, Skills, & Abilities
Competencies:
Communication: Expresses ideas accurately and clearly.
Curiosity: Displays eagerness in learning and asks thought-provoking questions.
Driven to Learn: Sets clear goals, seeks learning opportunities, and identifies necessary resources to achieve them.
Collaboration: Demonstrates teamwork and builds positive cross-functional relationships.
Agility: Adapts quickly to change and thinks on their feet.
Problem-Solving: Shows interest in finding effective solutions to problems
Engaged/Motivated: Demonstrates attentiveness and interest in learning.
Attention to Detail: Maintains a sharp focus on even the smallest details and self-edits work accordingly.
Statement of Understanding:
This Job Description serves as a reference for mutual understanding of the terms and conditions associated with the position. Role expectations may vary, and additional responsibilities may arise. Employees may be asked to perform duties beyond those outlined above. If discrepancies are identified, employees are encouraged to discuss them with their manager or HR Partner. Work arrangements (In-Office, Hybrid, Fully Remote) may dictate the balance between virtual and in-person work. This description does not include modifications consistent with providing a Reasonable Accommodation.